Crafters of custom web sites and computer-based solutions


Web Design and Development

Web Design and Development

We can create custom web sites of any complexity at a reasonable price. Simple sites with very little custom artwork can be online for the world to see in just a few weeks. Give your business an online presence, start a personal site or blog, or create an online store. Got an idea for a mobile or web app? We can create that too, complete with user account support, databases, a secure connection, and whatever else you need.

Meteor Consulting

Meteor and NodeJS Consulting

We have lots of experience with the Meteor platform. We're happy to answer your Meteor or NodeJS questions or help you out with your projects.

Design to Markup

Design to Markup

We can turn your designs into high-quality web sites. Provide us with drawings in your preferred format (Illustrator, Photoshop, PowerPoint, Visio, etc.), and we will turn them into valid, cross-browser compatible HTML and CSS.

Web Copy

Web Copy

Whether you need a new web site or you already have one, it's important to carefully craft the text of your site to get across the right details. With many years experience as technical and web copy writers, we can help with everything from wording to layout to grammar. We'll help with things like font choice, font size, and text colors, too.

Site Maintenence

Site Maintenence

It's not enough to create a web site and be done with it. Keeping the site up-to-date is critical for your success. We can help you maintain your site and keep it fresh.

Search Engine Optimization

Reputation Management

We can improve your online reputation by updating and maintaining your website search rankings, social network profiles, and online business reviews and listings. Search engine optimization practices change frequently, and your old website may actually include content that is now hurting your rankings.

Samples of Our Work

Farm Fresh Atlas of Eastern Wisconsin

Farm Fresh Atlas of Eastern Wisconsin publication and website is a project of the Eastern Wisconsin Sustainable Farmers Network (EWSFN). On the website, you can search and browse for markets, businesses, events, and farms that offer fresh, local, and safe foods.

Spring's Pools & Spas

Spring's Pools & Spas , a family owned and operated business since 1984, has developed a solid reputation in the pool and spa industry. Their philosophy of providing each customer with products at affordable prices, personal attention, and after-the-sale service has made them the premier swimming pool builder in Southeastern Wisconsin.


MythControlled is an iPhone app that allows you to control your MythTV, including managing recordings and streaming content to the phone. Designed, built, and maintained by Dairy State Designs.

Crossroades Lodge

Crossroades Lodge is a vacation home available for rent in Plymouth, WI. We redesigned their site, took over their hosting, and helped them improve their search engine ranking.

Gritt's Auto Service

Gritt's Auto Service is a full-service domestic and foreign vehicle repair facility in Plymouth, Wisconsin. They offer fast, affordable, and reliable repairs; free estimates; and ASE-certified technicians.

About Us

Eric DobbertinEric

Eric has a bachelor's degree in Business Administration from St. Norbert College in De Pere, WI, where he also completed an English minor. He worked for over five years for a large medical software firm, doing everything from technical and copy writing to C#.NET application development and ASP.NET Web development. Most recently, Eric owned and co-managed a small independent coffee shop, art gallery, and music venue. In his spare time, he plays in an electronic music duo, dabbles in woodworking, and helps his wife, Ashley, keep track of their two young children, Zoey and Luke.

Chris JaroshChris

Chris created his first web site in 1997 and quickly learned to abuse the <font> tag. He has a master's degree in Anthropology and a Graphic Design degree. Chris has worked as a graphic designer, math and science teacher, technical writer, and programmer. He lives in Madison with his wife, Nikki, and their guinea pigs, Barrett and Parker.

Josh WygralakJosh

Josh has always enjoyed learning how things work by taking them apart and putting them back together. This natural curiostiy has led him through many pursuits before realizing the ultimate playground that is computer technologies. He enjoys playing tabletop games with friends or geocaching with his wife, Aubrey, and their children, Sullivan and Miriam.


Antoinette (the cow on our home page) is a fiberglass cow in downtown Plymouth, Wisconsin. Standing twenty feet high and weighing in at over 1000 pounds, she was erected in 1977 as part of Plymouth's centennial celebration.

Contact Us


We very much enjoy discussing the Internet of Things. Please call, text, or email us to chat about your website project, app ideas, or computer questions.

Phone, Mail, & E-Mail

(920)819-9209 [Josh]
Dairy State Designs
670 Riverview Drive
Plymouth, WI 53073-1318